How to Be a Successful Franchise Owner

Coffee vans for sale

Have you always dreamed of owning your own business, but never knew where to start? One of the best food franchise opportunities right now is owning your own mobile cafe. Not only would you be selling coffee which is the most sought after commodity in world, second only to crude oil, but you would also be taking advantage of multiple locations. Rather than being stuck in one place like a traditional business, your mobile espresso business can move around, allowing you to find a place you like and that’s successful. Still not sure how to get started? Read on for some tips on how you can become the most successful franchisee you can be.

This first tip should fairly obvious, but we can touch on it anyway: make sure you get franchise training. You should never go into a business venture blind! You should also know the top reasons franchisees fail so that you can work to prevent these issues. The top three are lack of money, not having good customer service skills, and poor management. If you believe these may be an issue for you, go through some training classes to correct it before it even becomes a problem.

Another huge thing is knowing the statistics behind your industry. For example, if you were to open up a mobile espresso business, you should know that Business Insider reports that the coffee exportation industry is worth $20 billion alone, while the coffee industry as a whole is worth $100 billion U.S. dollars globally. Also, each year there are nearly 14 billion espresso coffees and 500 billion cups of coffee consumed around the world. In addition to those facts, you should know the statistics within your own country. So if you were in Australia, you should know that the most franchised nation per head of population is Australia, with more than 400,000 people employed in franchising in 2012.


Lastly, you should be able to sell your product. Always have some quick facts on the tip of your tongue in case someone asks. Maybe they’re not sold on another cup of coffee because they had one a couple of hours ago. But you can mention that American research shows that drinking one to four cups a coffee each day actually reduces risk of cirrhosis of the liver. Make your product seem necessary!

Owning your own mobile espresso business can open the door for you to own your own time and finances. Investing in a coffee franchise is a great opportunity because it allows you to take advantage of a brand name, while getting help and advice from other franchise owners who were once in your position. If you’re still worried, people who plan to start a new business can obtain a checklist from the Australian Tax Office to ensure they don’t miss anything.

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